The Challenge

Fuji Photo Film U.S.A. wanted to completely redesign and reconstruct its web site to add functionality and show off the breadth of the Fuji product line on a site that receives more than 1 million page hits a day. At the same time, Fujifilm wanted to offer its strategic partners and internal sales force the ability to securely and reliably access specific features that enhanced their relationship and work with Fujifilm. Finally, the company needed a solid and flexible foundation for future enhancements.

The Solution

Solveda’s role was complete reconstruction of the Fujifilm.com web site. The site was re-engineered from the ground up over a six-month period using Solveda’s signature SOFIA framework as the foundation layer to integrate BEAWeblogic, Sybase, and other technologies. The design highlights Fuji’s range of products and services. The technology includes a flexible Content Management Tool that allows users to maintain their own product catalog and manage other key content. Besides the intuitive new interface, key features include an easy-to-use Product Catalog, a Dealer Locator functionality with MapQuest technology, and dynamic construction of every page. Side by side with the consumer site, the new ePartners section allows the tracking of all outstanding orders, including search capability and integration of delivery tracking information.

The new fujifilm.com

• Home Page: The Shockwave presentation offers users an interesting interactive experience when first entering the site. Note the one-click product selectors and the global site search located at the top of the restructured home page. Other standard offerings include news, events, promotions, and more. The horizontal navigation bars at the top and bottom of each page are constants throughout the site and offer visitors consistency and functionality.
• Fly-Outs: The innovative navigation “fly-outs” offer a quick and easy way to maneuver through the Product Catalog. More traditional, one-step-at-a-time functionality is also available. Solveda believes that offering multiple choices to achieve a task is essential for any site in order to accommodate a wide range of user preferences and usability levels.
• Global Site Search: The Global Site Search is available at all times. The sophisticated search engine will interrogate all underlying data and return a focused and sequenced result set. Users may decide to search only certain sections of the site, or perform their search along specific lines’Consumer, Professional or Business.
• Product Catalog: The Product Detail page offers a detailed view of an individual product. For some products there are interactive videos available. Every Product Detail view is supplemented dynamically with a list of resources from the Service & Support area. So if you are viewing a specific digital camera, the site will automatically offer any available manuals, brochures, software downloads or other related resources.
• Service & Support: One of the primary challenges for Fujifilm.com was to build a self-service support center to enable the immediate download of software, manuals, brochures, FAQs, and more. The overall success of Fujifilm.com has been borne out by the reduced number of customer service calls and e-mails that Fuji now receives.
• ePartners: The ePartners section lets Fujifilm’s strategic partners and sales force securely log in and track all outstanding orders. It includes easy-to-use searching capability and integration of delivery tracking information. Access to specialized Fujifilm advertising and marketing resources is also available.

Other Fujifilm Projects

Other tools and services created for Fujifilm.com:

• FujiNet: a central Intranet site that let authorized users launch any accessible applications.
• DMS: A custom Document Management System that enables corporate policies and similar documents to be published to the Fuji Intranet.
• SCOMP: The Salesman Compensation Application, which “scores” Fuji salesman and regional and national account managers based on a number of factors.
• BBS: A bulletin board application that allows an Administrator to dynamically create categories and sub-categories and manage a threaded conversation for Fuji users.
• PROMO: A promotions management system that tracks sales opportunities and agreements at stores. This function logs financial commitments made to distributors and manages the promotions budget.

This information is a partial reference displayed as information for Internet users. For additional details about any of our projects or capabilities please feel free to contact us at info@solveda.com