The SIESTA application has been developed for a major Mattress Retailer with more than 350 stores throughout the tri-state region. SIESTA will
revolutionize the in-store salesperson experience by offering a web-based flexible and intuitive solution.
The key features are as follows:
Replaces legacy system at store locations
The initial phase will replace the legacy "green screen" application in the store locations and will provide the in-store sales force with an
easy to use and intuitive interface. Anyone with basic technical skills and familiarity with web based interfaces will be able to access SIESTA.
This will assist in reducing and limiting training costs.
Assists the sales force in making the sale
The Guided Sales Process: This is the highlight of the initial Deliverable. The new Guided Sales Process will provide a very simple to use,
wizard like, feature rich interface into SIESTA.
- Interactive Sales:
Allowing clients to see sales information during critical times in the sales process including the "build-a-bed" function which will allow
customers to see an image of their bed being "dressed" with up-selling opportunities like pillows, sheets, headboard and frame to greatly
increasing the chance of selling accessories.
- Audit Trail:
Each and every entry, modification or deletion will be tracked within the SIESTA Audit Trail component. This will record the date, time, user,
workstation id and action that took place. Authorized users (typically Managers and Administrators) will be able to view the Audit Trail at any
- Similar Products:
the revamped Item Master provides a simple mechanism to offer similar products that may be available sooner for delivery, a better match to
the customer preference, or inventory available in different stores or warehouses. This may be as a result of lacking inventory, customer
- Associated Products:
this feature automatically presents cross sell opportunities to the sales force. For example, if a bed frame is being selected then appropriate
headboards are also displayed.
- Helpful Hints:
For example, if a combination of a box spring and mattress exceeds a certain height then the sales force is prompted to discuss this with the
customer in the event it does not present an appropriate combination for them
- Advanced Approval Processing:
when the sales force requests special pricing, SIESTA offers an advanced approval mechanism whereby a Manager can be contacted and given tools to
provide a unique one-time use approval code.
All functionality that was available to the store personnel has been re-engineered within SIESTA. This includes
- Sales Dashboard:
The Home Page is customized for the specific store and user showing all outstanding orders and other key information
- Customer / Product Lookup:
full featured lookup facilities that allow for a number of selection criteria to easily select the specific customer or product. Upon selection
related information will be automatically displayed. For example, Customer credit and order history; product images and similar product lines.
- Invoice and Quotes:
Quotes and Invoices are printed directly in the store by generated a PDF file and automatically printing
- Returns / Exchanges:
This module will manage all returns and exchanges interfacing with the legacy ERP application.
- Inventory Management:
This module allows for the easy identification of inventory locations and levels as well as functions to transfer inventory.
- Flexible Payments:
Customers can pay with any combination of cash, credit card or financing.
Legacy System: SIESTA is fully integrated into the existing ERP application. This will be the subject of the Phase II implementation
- Credit Card Processing:
SIESTA is fully integrated with a credit card "swiper" at the point of sale. When the sale is complete the customer is prompted to use
the "swiper" and automatic confirmation and approval is sought via the credit card corporation.
Customers can apply for financing through a third party company. The application and approval processing takes place at the point of sale
using Internet technologies.
- Delivery Systems:
SIESTA is fully integrated into the scheduling and delivery system that offers hour-to-hour delivery times.
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